Epic Begins Campaign Against Apple and Google Over App Store Practices (Epic v. Apple I)
www.gamechangerslaw.com
THE BIG PICTURE On August 13, roughly a fortnight after the House Judiciary Committee heard testimony from Apple and Google’s CEOs on whether their business practices amount to anticompetitive monopolies, Epic Games began what looks to be a carefully orchestrated campaign against both companies over their respective app store practices. At issue are Apple and Google’s control of their app stores and their fees charged for in-app purchases (30% for both platforms). First, Epic provided players with a direct payment option that bypassed the app stores’ fees, saving customers 20%. This violated both stores’ respective terms of service.
Epic Begins Campaign Against Apple and Google Over App Store Practices (Epic v. Apple I)
Epic Begins Campaign Against Apple and Google…
Epic Begins Campaign Against Apple and Google Over App Store Practices (Epic v. Apple I)
THE BIG PICTURE On August 13, roughly a fortnight after the House Judiciary Committee heard testimony from Apple and Google’s CEOs on whether their business practices amount to anticompetitive monopolies, Epic Games began what looks to be a carefully orchestrated campaign against both companies over their respective app store practices. At issue are Apple and Google’s control of their app stores and their fees charged for in-app purchases (30% for both platforms). First, Epic provided players with a direct payment option that bypassed the app stores’ fees, saving customers 20%. This violated both stores’ respective terms of service.